![]() ![]() It gives him the time to really work on his craft.” ![]() “…It definitely helps that he’s out there constantly working and keeping himself relevant in the marketplace. We’re in a streaming world where so many records are popping up out of nowhere that you wouldn’t think were radio smashes,” said Brian Dackowski, SVP of marketing at Atlantic Records and Ty’s product manager. We never came to the conclusion that there’s no singles. “He played the album for everybody front to back, and we just believe it’s an incredible body of work. And his Atlantic Records team seems to be on the same page. In his interview with SPIN, Ty Dolla $ign explains that he’s more focused on putting together a great, resonant project than he is on getting his streaming numbers up.
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